I think they are messing up the message. Sony was pretty clear in positioning the Pro as a premium PS4 and not as a replacement. They went as far as saying that if you don't have a 4K TV, it won't do much for you. They clearly don't want people to think that the PS4 is being replaced.
MS is indeed making people think X1 is done and Scorpio is a next gen device. This can infuriate X1 owner that may think their console is being replaced. Sony was pretty clear that PS4 Pro wouldn't have exclusives and even VR would work on both models. MS is being less clear and people will get worried specially because the gap between Scorpio and the normal X1 is much bigger than with PS4 and Pro.
I'm pretty sure it's just a bad marketing team being stupid. If they are indeed trying to do a soft-launch of a next-gen, then they will end up Dreamcasting themselves. But I see a 95% chance that it's exactly a PS4 Pro, just more powerful.
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