PCs that cost the same as consoles can kick their asses without an issue, no paid online, free chat services, piracy & emulators, the ability to run other software and the modularity are all advantages that are attracting consumers.
As more powerful GPUs get cheaper and game engines become more optimizied, there's no doubt that consoles won't sell well if they're pre-built PCs locked to a company's software and services. This is why in the long run, Nintendo will be the last company standing out of the big three in the console wars, their IPs are only present on their consoles, which are unique in design and capabilities and are affordable.







