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Insidb on 27 January 2017
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JRPGfan said:
Intrinsic said:
Am I the only one noticing that the PS4pro which cost at least $130 more is selling better than the XB1s?

And we know the PS4pro usually makes up for around 20% of total PS4 sales.

I think MS should be very concerned with conceding losses of around 100k consoles in months like these.... whats the point of whatever they accomplish during the holiday seasons if in an off season month that accomplishment is just wiped clean?

Because by all indications it seems like the PS4 is taking January with at least around 40k+. Or am I missing something here.... whats their end game? Lose all the months again then win two or three months at the end of the year and call that momentum?

Yeah MS is probably loseing Jan by like 100k or more to the PS4, in the US.

Im not sure why Xbox only really "try" at the end of the year, to win the holidays instead of also trying the months that lead up to it.

Xbox One sales are going to drop off (abit) leading up to the release of the Scorpio too (because people are waiting for it, instead of buying).

I think we often forget that, from a amrketing and operations perspective, MS really just has to move a lot of units in the fiscal year for it to be successful. Winning NPDs or month-on-month WW sales are great for revenue, but not that effective as marketing tools. When they close out their income statements, they really just care that annual bottom line made sense. In my opinion, the XBox is now a brand that they use to assert themselves in the living room. Once the consumer is comfortable with MS as part of their entertainment center, they can push the seemingly inevitable Windows Live and Hololens platforms on them later. If I was MS, my orimary concern would be how much their profitability is affected by their holiday advertising and their price cuts, not competitive placement.