So Microsoft just made a sh!t ton of money! Shares officially worth 500 billion dollars!

[3sexty]

nanarchy said:

Azzanation said:

They know how to make money. The new CEO is doing a great job however his doing such a great job that lower income brands like Xbox Hardware could be on the chopping board. Brands like MS/Apple dont like piggy backing others. Its all about the dollar bill. Halo is the only thing that can show its worth the Hardware buisness.

Its not that Xbox is doing bad, its if there doing enough to impress the high standards the technology giant has.

Sorry but that shows a complete lack of understanding about what the Xbox brand is about. It was never going to be a massive income for them, they have hundreds of products that have relatively tiny incomes. The Xbox is about consumer awareness and a place in the living room without which they would lose out in other more lucrative markets. If anything with Nadella's devices strategy the Xbox brand is more critical than it has ever been.

Not to mention of course that if they wanted to let the xbox brand die they simply would not have reduced the price so as to keep it competitive and in turn take the littlt hit thet did on gaming revenue. They could just let it die of a natural death - but they are not doing that. Also, it is a critical part of their device, entertainment and services strategy (including Windows 10). They can't just separate that part of it from the company that easily now.