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Mystro-Sama said:
Why have them expire though? Its just data. Its not like its a coupon for goods.

I agree unless it's a server maintenance issue.  I believe once I had called a company (probably Sony) to see if I could still redeem a code past a date, but they couldn't anything about it.  On the other hand, I received a code for free stuff from Samsung for my VR headset on one of those scratch-to-reveal vouchers.  Well, the voucher was effed up in the process, scratching off a chunk of the code.  Thankfully after calling Samsung, they sent me another one.