Words Of Wisdom said:
Being in the advertising industry, you should see EGM's move as a ploy to grab attention. At a time when Gamespot's credibility is faltering, Gametrailer's credibility is faltering, and more... this is a slick move by EGM to boost their own image. That's probably a pretty cynical way to view it, but it's likely the one closest to the truth. |
I don't think that's the case. EGM said similar things when Ubisoft tried to pull restrictions on them and Ubi ended up pulling all advertising from the magazine for quite some time.
When it hits the bottom line (like one of the top five publishers in the world pulling adverts), you know that it stops being a ploy and turns into a real statement by the publication.
Attention is nice but it has a habit of going away very quickly. Losing tens of thousands of dollars a month doesn't compensate for a little forum talk over how "respectible" you are.
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