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Aura7541 said:

Well, MS is doing whatever they can do to increase XB1 sales and ultimately, maximize revenue. Heck, the amount of money MS put into advertising for December was astronomical, lol. I'm not saying what MS has been doing is right, but at the same time, it's also understandable.

I highly doubt a new disc format will be introduced soon. Sony will include 4K Bluray in the PS5 considering by the time it releases, 4K playback will be more widely adopted.

It makes sense, especially considering that I don't see a real demand (now or in the future) for 4K Blu-Ray: streaming is the new medium.