| koffieboon said: According to this article M&S reached 500k in its first 7 weeks on sale, so it must have been close to 600k at the end of February. http://www.charttrack.co.uk/?i=523&s=1111 So it probably was at the high end of the range at the end of April and adding May's numbers to the total will get it close to 900k now. Selling 100k in the next 2 months certainly seems plausible to me, so if it doesn't get to diamond in July it should definitely blow past it in August (with the additional support from the real Olympics) |
Around 500k with two weeks left in February. Sega say they've been sustaining sales of around 25,000/week, so should have been somewhere around 550,000 through February. It sold 258k in March and April putting it at around 800k through April. Four weeks in May adds another 100k to that, so 900k through May. Five weeks in June, so it has a realistic chance of hitting 1 million this month.
New UK TV ad amongst huge new marketing plan as top five Christmas place is targeted
Sega is embarking on its first re-marketing of a catalogue title in a bid to keep Mario and Sonic in the UK All Formats top five until Christmas.
The ambitious target has been set after the Wii and DS title clocked up 1.2m sales in the UK since launch last year.
“We will re-advertise this title heavily and continue re-marketing it all through the year,” Sega’s UK boss Alan Pritchard told MCV. “We’ve sustained sales at 25,000 a week. Even GTA IV, Wii Fit and Mario Kart haven’t dented it that much. Importantly, it has held price too.”
A new TV creative is being produced for roll-out soon, whilst Sega is planning for further uplift alongside its launch of an official Olympics simulation game in the summer and the start of the tournament itself in August. The success of Mario and Sonic has underpinned a tremendous period for Sega, which has seen the company rise as high as number two publisher by value during April. A powerful line-up between now and next March has the company hoping it can break into the top five for the year as a whole in the all-important publisher rankings.
Meanwhile, the product portfolio continues to grow, after Sega announced a multi-title tie-up with Japanese studio Platinum Games.
We know the DS version hasn't hit 300k yet (although it's probably close now), so the 1.2m figure also puts the Wii version at 900k. M&S Wii should beat GTA IV 360 to Diamond status. I think 2m is possible long term if they can continue to sustain 25k/week sales with big boosts over the Olympics and holidays.
It's handy to know when looking at the UK charts that M&S Wii averages around 25k.
