NATO on 18 January 2017
you cant use component shipment numbers to extrapolate end product shipping targets.
1 component shipped does not always equal 1 unit sold.
For example, a pallet of 5000 lcd's arrives, a few may be faulty out of the box, others may not pass quality control after the console has been assembled and is in the testing bed before packaging, a fair portion will be retained or shipped to the factory handling repairs and warranty, and a fair portion will be assigned to non-retail units, such as retail displays, demo units and kiosks, and then you have batches of units sent to third party companies to be used in promotions and giveaways.
If they ship 10m by the end of the year, i expect only 8-8.5m of that to end up on shelves in retail product.
