Xbox spends more than PlayStation on American advertising during December.

[Trunkin]

Aura7541 said:

Trunkin said:
I recall another Holiday season Sony spent more than M$ in the US. What changed? Both of them spent less than I expected, tbh.

Sony had marketing rights for Black Ops 3 (a far superior COD to Infinite Warfare) and Star Wars Battlefront during the 2015 holiday season. During the 2016 holiday season, Sony mainly coasted with the UC4 bundle.

Ah, I didn't think of that. I guess this was a bit of a quiet Holiday season for Sony when it comes to software releases, at least in the US. They didn't have marketing rights for FFXV, right?