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NATO said:
Augen said:

It may not matter to some, but marketing is huge to drive business for 95% of companies.  Spending 50 million to make an additional 200 million would not have made otherwise is a great investment that could be used for future games.

But as sales showed, sony still won despite spending a third of the money.

We shouldn't kid ourselves that brands such as xbox and playstation need excessive publicity over the holiday period, kids want them regardless, and i would hazard a guess that if both companies put that money into more games, they'd have had similar returns regardless.

Not to mention, Microsoft offered more aggressive deals to the table. Here is the list of deals Microsoft offered on its own store and Gamestop. Plus, the Minecraft bundle was sold at $225.