NATO on 18 January 2017
Augen said:
It may not matter to some, but marketing is huge to drive business for 95% of companies. Spending 50 million to make an additional 200 million would not have made otherwise is a great investment that could be used for future games. |
But as sales showed, sony still won despite spending a third of the money.
We shouldn't kid ourselves that brands such as xbox and playstation need excessive publicity over the holiday period, kids want them regardless, and i would hazard a guess that if both companies put that money into more games, they'd have had similar returns regardless.
