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I have an horrible feeling that rather than deliberate product placing via advertising. (Which surely Microsoft would use for sure, rather than Nintendo.) I have a feeling that they are factoring in people who are clicking "This product is out of stock, click to receive an email when we will have more." People.

They are only imaginiary sales till they are actually sold anyway. But Amazon obviously throws off trends you wont see at other stores, because you don't have to actually pay till it is dispatched, meaning people can just pre order from Amazon as a back up, in case they can't get one at Gamestop or Bestbuy, or whereever. Either way the Switch should do well at launch, but people predicting it selling more than the Wii U's lifetime by the end of the year make my eyes pop out and roll away to keep my brain sane.