NoE>NoA and why Reggie is useless

[pokoko]

bdbdbd said:

 

pokoko said:
I honestly don't know how well Reggie does his job as the COO of NoA but he's awful as a spokesperson.

He's smug, condescending, and defensive. I cannot see how that's a good fit for the image Nintendo wants to present. They should really hire someone who just specializes in PR to be the figurehead.

Relative to doing anything major with NoA, though, I doubt he has all that much authority. He has to be "approved" every year by the Nintendo Board of Directors, after all. If that's not pressure to do what they say, I don't know what is.

Of course, as an executive, you're always under evaluation, no news here. However, it is Kimishima who's really in the line of fire. In any case, as long as the board is happy, you can do whatever you wish. 

Of course, NOA can't go against the rest of the company, or do their own skunkworks (this isn't Sega we're talking about), but Reggie being a COO he definately has a role in planning Nintendo's strategy - and is also in charge of executing it in Americas.

That's actually a recent change when Nintendo created an Audit and Supervisory Committee which kicked Executive Officers down the pecking order a bit.  Now they have to be reappointed every year.  Above him is a whole list of Japanese Directors and Senior Executive Officers.  They're the ones who make the big decisions.

No one is talking about going against Nintendo's leadership, either.  They're talking about divisions having enough autonomy to make minor-yet-important decisions on their own and shape policy to conform to regional differences.  Forming relationships with third-party developers, for example.