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I honestly don't know how well Reggie does his job as the COO of NoA but he's awful as a spokesperson.

He's smug, condescending, and defensive. I cannot see how that's a good fit for the image Nintendo wants to present. They should really hire someone who just specializes in PR to be the figurehead.

Relative to doing anything major with NoA, though, I doubt he has all that much authority. He has to be "approved" every year by the Nintendo Board of Directors, after all. If that's not pressure to do what they say, I don't know what is.