Haha, like the dock actually costs 90 dollars to produce, selling it without the dock and the wrist straps for the Joy-Cons would probably turn out 240 - 250 dollars. At that point most people would dismiss it as a handheld and wouldn't pay as much for that, because home consoles like PS4 and XBONE are available at the same price.
Not to mention they're trying to keep the 3DS alive as a budget - minded option with a huge backlog of games. So marketing and selling this as a handheld would kill off the potential 3DS sales and it wouldn't replace the Wii U which is the main failure they're trying to get rid of.
But as time goes on and the guts of the Switch get cheaper to produce Nintendo will lower prices to 250 - 270 dollars, and that should be fine, considering that by then it will have a big and developed library of games to play.
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