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The Apple brand name has a lot of sway in the technology world. Still, it's going to take some serious innovation for anybody from the outside to break into the console buisness at this point. If Apple can bring innovation, I'll welcome them with open arms. If not, they need to give that classic controller back to the kid they stole it from, and leave the games industry alone. Buying three consoles to play everything on the market is hard enough.