Yves Guillemot, CEO of Paris, France-based Ubisoft, delivered a fascinating presentation during BMO Capital Markets’ Annual Interactive Entertainment Conference in New York City on Tuesday.

Guillemot seemed particularly enthusiastic about Nintendo’s success in both the handheld and home console markets.

“[Nintendo’s mass market strategy] is very profitable for Nintendo, and very profitable for all third-party publishers,” he said. “…Because [the strategy] is working, we create more product [for Nintendo platforms] and this will actually bring more people into the industry. The Wii is going to continue to do extremely well with no limit to growth." Oh, that's why. You get profit from DS & Wii to develop Expensive game on PS360.

Guillemot said Ubisoft currently has 400-500 people who are dedicated to the Wii platform right now, and believes that next year, Ubisoft will have “Nintendo-like quality” on the Wii.

He also praised the DS for helping expand Ubisoft’s business as well as the industry worldwide. CFO Alain Martinez added that DS games, with their relatively low development costs, achieve profitability at around 100,000 units sold, while a next-gen game for PS3 or Xbox 360 needs to sell around 1.3 million. Wow, you did making alot of money from crap games(Petz, Imagine), and it has the lowest cost to develop.

Guillemot also said that Xbox 360 was performing very well, with much of its success due to the execution of Xbox Live and its features.

Sony’s machine wasn’t forgotten, as he called the PS3 a “very affordable machine” now that the price has dropped to $499, a price tag that will be “good for this year.” With its Blu-ray capabilities, Guillemot claimed the console is “putting our industry in a new environment where we’ll be able to have more cinematics and movie-like games,” and will in turn help close the gap between games and movies. Movie with bugs?

While some developers have been outspoken about the difficulties with multi-platform development, particularly problems with the PS3 hardware, Guillemot said that Ubisoft now creates games for PS3 and Xbox 360 simultaneously.

“We consider those two machines close in what we can do with them,” he said.

“...It doesn’t cost more than 10 percent extra to develop for the other machine. So you start [development] on either 360 or you start on PS3.”

He added, “Before, it was costing us more like 20 percent, just because it was difficult to learn the PS3 hardware, but now our engines are done, and we can easily develop for both machines.”

One major multi-platform release is Assassin’s Creed, which is arriving later this month for Xbox 360 and PS3. Consumer buzz around the product remains high, and Ubisoft expects the game to live up to expectations from a critical and commercial standpoint.

“The indication that we have on Assassin’s Creed is that at the moment it’s looking to [have an average critical score] of over 90 percent,” Guillemot said. Which version? PS360?DS or PC?

He also said that the PC is a “growing” market, and Ubisoft will be delivering Far Cry 2 on PC first, as well as launching casual MMOs at the end of next year and in 2009. “We are looking at [PC] to create more brands that will also be on console, but we’ll also create specific brands just for PC.” Not true! You got more profit now, so you will develop and ship both console & PC version simultaneously.