For today only, Best Buy is selling a physical copy of Gears 4 for $24.99. If you have Gamers Club Unlocked, you can get it for $19.99. If you don't know what Gamers Club Unlocked is, it is a great investment if you are a Gamer. All you pay is $30 for 2 years. You get 20% off every game or Toys to Life that you buy within that time, plus other bonuses which I don't care to elaborate on right now. Along with the game, you get the 4 other Gears games on BC. You will also get this Bonus item:
Microsoft - Limited Edition Gears of War 4 Mug & Coaster Set - Copper plating
Best Buy - Gears of War 4 - $24.99
If you want digital, it's $29.99. No mug that you can ebay for some money later on. No Gamers Club discount. You do get the benefit of Play Anywhere though.
Best Buy - Gears of War 4 Digital - $29.99
Rewards Points earned regardless, 2X with Gamers Club Unlocked.