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FunFan said:
RolStoppable said:
It's not consumers who demand this. Generating pretty pictures just so happens to be the most effective way to sell mediocre gameplay and at the same time push financially more constrained competitors out of the market. The latter in particular is the reason why companies like EA and Ubisoft embrace the arms race.

I feel that I was very polite in this response.

Too polite. Too much restrain by not mentioninig console manufacturers involvement.

what is the alternative for them? not showing off what their machine is capable off will negatively impact public opinion and buyer interest in their product

people will think "my old console is still good enough" or "the competition looks much more desireable"