I honestly think there is no correlation to having a good looking game and having it rake in billions in sales. Larger companies that want to pump out pretty games can barely scratch the market that games with a more defined footprint can accomplish. If you look at what has happened to Crytek recently, they pumped out the best looking games even to this day, yet they flopped. Also if you look at Crysis 3's budget, it is relatively smaller than any other AAA studio that is trying to appeal to the consumers through aesthetics. But if you look at the other side of the pool, there are games that look half as good and less than half the budget, yet is making way more money. The whole "Let's make it prettier so it sells more" is just something large companies have disillusioned themselves into believing.
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