Intrinsic said:
You keep using this example. Its not teh same thing. There is only one place in the world to download games for the PS4. Thats on the PS store. So all game codes for any game that they are selling will ultimately go through the very same store. This is not like target and wallmart offerring dirfferent deals at different times. Here, amazon, is offerring a game in a form factor that you can only get from one place. And the place in question also happens to sell the exact same game in the exact same form factor. But at twice the price that amazon is offerring it.I do not know how else to explain this. This is like being the sole distributor of oreos, and having a store where you sell only oreos. But people have to go to another store to pay for a coupon that allows them come back to your store and take the oreos for half the price. |
Have you considered http://www.investopedia.com/terms/l/lossleader.asp
A loss leader is a product or service at a price that is not profitable but is sold or offered in order to attract new customers or to sell additional products and services to those customers.
Amazon might sell those codes at no profit or even a slight loss to attract attention, recommend other products alongside, sell Amazon prime memberships etc. Btw how are you so sure you download all games from 'psn'. I'm not, cause I don't understand otherwise why some games download so much slower than others. Even if it's all coming from some psn data vault, Sony is still nothing more than the delivery truck. Two stores can sell Oreos at different prices, chances are they were delivered by the same truck. The psn store only acts as the accountant, cementing the code to your account.
The psn store doesn't make games. Sony does, and can cut itself deals internally as much as it likes. Sony as publisher and Sony as distributor are still seperate entities. Sony as pubblisher can still make a deal with Amazon at lower prices as with their own store. For one, the bulk of codes sold to Amazon is instant profit. Amazon will advertise the deal, free marketing. And whatever still sells on their own store is pure extra profit. It's simple business, win-win situation.







