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Intrinsic said:

 

You keep using this example. Its not teh same thing.

There is only one place in the world to download games for the PS4. Thats on the PS store. So all game codes for any game that they are selling will ultimately go through the very same store.

This is not like target and wallmart offerring dirfferent deals at different times. 

Here, amazon, is offerring a game in a form factor that you can only get from one place. And the place in question also happens to sell the exact same game in the exact same form factor. But at twice the price that amazon is offerring it.I do not know how else to explain this.

This is like being the sole distributor of oreos, and having a store where you sell only oreos. But people have to go to another store to pay for a coupon that allows them come back to your store and take the oreos for half the price.

You're describing Groupon. The point of such a model is to attract customers to your business that wouldn't otherwise go there. In this case, it's people who shop at Amazon but not necessarily buy digitally from the PS Store. If a customer who went to Amazon intended to buy a game on disc, but then sees a digital code for cheaper, they'll be introduced to the PS Store and may be convinced of using it in the future.