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Like I said in another thread here.

Puzzle & dragons or monster strike or candy crush or angry birds are all Billion dollar earners, this game will struggle to earn $100 million

If Nintendo are serious about earning money in mobile they're better off doing IAP. I like Nintendo's strategy more as its more honest with an up front payment but as a business proposition its not the best method.
I wonder if they will start adding extra levels later on 99c per level or something. Though they might get some backlash from that, as a lot of people brought the game at $10 thinking thats all they would spend on it.