| Soundwave said: That's a "win" for the XBox then in my books. They had no business even being close with Sony having a new PS4 Slim and PS4 Pro models for the month. |
Congrats to them. Burning all those mountains of money has got to be its own reward to some degree but I imagine it's gotta be nice to at least come close to having it achieve something :P
Although I saw the closer race coming. I knew PS would win, but Sony basically pulled a Nintendo from 2014: they had an arsenal at hand they didn't properly use. They had the Pro, but it had no note worthy discounts or sales and had NO bundles in the season where sales and bundles are what just what sell. They had a bundle for the Slim...one. They didn't agressively price. Their marketing was not nearly as ubiquitous as it should have been, especially with a new console launching.
When companies choose to more or less coast, they get coasting results. Nintendo coasted in 2014 and their numbers came in under expectations, Sony coasted this year and came in under expectations.
Meanwhile, Microsoft marketed agressively, bundled like mad, slashed prices. I mean, it's the same "let's set fire to a mountain of money to 'improve' our business" strategy they've been throwing around for a long while but it's still working well enough, especially since Sony did not counter with agressive marketing like they have previously.
