jason1637 said:
Other retailers have price match and we don't trust their rankings. |
Because those other retailers do not specialize on online sales. They are brick & mortar retailers. Amazon, on the other hand, is 100% online. Last year, NPD George/NDP Mulcair warned against using the online rankings of B&M stores because they constitute as little as 1% of the total marketshare. That is a significantly smaller marketshare than Amazon's.