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shikamaru317 said:
COKTOE said:

XBO is always actually trying. The number of times they have had discounts/free games/gift cards offers, often in conjunction, in the last few years is mind boggling.

Nah, they didn't try very hard at all last month. Previous Black Fridays they either had a better price than PS4 or better extras (free games, accessories, etc). This year they were the same price as PS4 and PS4 actually had better extras (PS4 Slim for $250 with 2 free games at Best Buy and 1 free game at Gamestop). I think MS got a bit cocky after their 4 NPD wins in a row and thought they could take November without trying to hard, but they were wrong.

Ok sure. But they have given it a very nice push in several months prior to Nov '16. Via discounts, multi-game bundles, ect. Lots of retailer specific deals going on as well. I'm guessing they were just testing the waters last month. It's a bit of an outlier, especially in terms of the holiday months.