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how not to make a a non generic FPS?

Step 1: put master chief in your game and call it halo
Step 2: market the game like it's the second comming of Jesus Christ
Step 3: be an American developer making the game exclusively for an American console and target the American trigger happy crowd
Step 4: inject enough money into the game to feed a small country

and vuala instant non generic FPS which sells like crazy