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Hiku said:
Aura7541 said:

And their engagement PR sounds weird, too. It sounds like MS is doing a YOY comparison on a specific day (November 27, 2016 vs. November 27, 2015) as opposed to a month YOY comparison.

That is pretty weird. Gotta hand it to their PR team, they come up with new and creative ways to illustrate engagement.

If I could make a requst to them, I'd like to know how many bullets were fired in Halo 5 on December 12, between 5:17 PM and 6:35 PM.

Their marketing has been pretty bad, as well. Just look at their marketing for Dead Rising 4.