They'll sell it at a loss if the have to, it's as simple as that. It will not be above $500 no matter the production cost. $450 is a possibility. I would be impressed with a $400 launch price.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix