Since VR can show AR but AR won't be full room and changing dinamically while you play I'll say VR will be much more immersive. Right now Hololens would be better social experience, but on next versions of VR headsets nothing will prevent you from having multiple headsets playing in the same environment.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
http://gamrconnect.vgchartz.com/post.php?id=8808363
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
http://gamrconnect.vgchartz.com/post.php?id=9008994
Azzanation: "PS5 wouldn't sold out at launch without scalpers."