If you anounce games with 2 or 3 years in advance it is clear you give the public the impression you have a vast and diverse library of exclusive. And Microsoft has been guilt of that last 2 years.
However I believe we are in a era of diminished returns for AAA exclusives. You can check Metacritic and VGChartz top sellers: Exclusives are a risk business and are swallowed by multiplat games.
It's great for boasting in forum discussions but the general public cares little.







