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Yeah definitely a valid rant. I remember the start of the 360 gen the xbox brand really caught my attention. Halo 3, gears of war, Bioshock, mass effect, PGR to name a few. I had no opinion on the brand before that era but those years I very nearly "jumped in". Only reason I didn't was because my ps3/pc combo was enough and I was too young to be spending more money on another console.

These days I feel zero motivation to go near the brand. Good post OP.