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Digital for PC indies, because they need the money, and ten dollars for an indie is a good price. Physical for new games because I can get a physical copy for $45 on release day. $50 for a digital copy is way too much to pay for a brand new game. It should be at least $35 for a brand new game on release day on steam. They don't have to pay for shipping, packaging, or manufacturing. Also, the brick and mortar store doesn't get a cut out of it.