How do you make a non generic FPS?

[disolitude]

+1 to azrm2k about portal comment.

-1 to this thread for completely missing a point of the word generic.
Generic = not able to establish a brand.

Halo, Gears and Far Cry have nothing to worry there...Conduit and Haze on the other hand...Killzone is in limbo.

+1 to whoever gets me a starbucks latte