pokoko on 30 November 2016
They're toys. Toy manufacturers all know that the overwhelming majority of toy IP have a relatively short time on top. It's expected.
Amiibo has the benefit of die-hard Nintendo fans who collect them but, at the same time, Nintendo has already acknowledged that they've failed so far to catch on with children to the extent that they hoped. Once the novelty wears off, and those Nintendo fans pass on Mario Pose #27, it will fade away, too.
