Sky Render on 30 May 2008
I don't think many companies are foolish enough to remain downstream-only for long. That's the most volatile end of the market, where your product has to appeal to a huge demographic instead of a specific one. Eventually we will see products go upstream towards a more refined style. You can see the beginnings of it already with Mario Kart Wii.
Sky Render - Sanity is for the weak.
