Sony seems to not care about sales anymore.

[3sexty]

vivster said:
They gave up on the NA market because they know they have no chance against a 4k Bluray player there.

In the U.S at least its more about not having a newly developed slim model that can do 4k and hdr period.. Sony stuffed up with this and for all the but but ps4 pro, most people will go for the cheaper slim rather than fork out an extra 100 bucks moving forward. Yes the pro should take November because of pre orders and launch but after that its pretty much the slim that will keep the sales momentum going. This is where the xbox one slim should continue to lead in the U.S until and if Sony drop the price to below xbox one s levels. There is just no real perception of value add for the ps4 slim out there, coupled with the notion of affordability.