Sqrl: What drives stock prices? Stock purchasers perception in a companies profitability. "Holy crap, they raised their revenue by 20%! Something right is happening at that company, it's gotta be worth it to buy!". Higher revenue does indicate a higher chance at profitability though.
But that falls under the PR bullshit. I hate Edward Bernays, I really do.
See Ya George.
"He did not die - He passed Away"
At least following a comedians own jokes makes his death easier.