Mondelez (kraft) have ruined a lot of the classic confectionary they took over. I bought a pack of Cadbury Roses the other day. Used to be a nice selection of different chocolates. The quality had been utterly destroyed to the point where I doubt I will ever buy that product again in my life. Many of the Cadbury products have been changed and frankly ruined. In fact turning to lower cost alternatives has actually improved the quality. Turning to supermarkets own brands etc.
Toblerone for me has always been awful though. Not something I've every liked that much so don't care about the change for that.
Changes in product like this require sheep mentality people that just continue to buy the same branded product despite the quality or value reducing. I think even those people controlled by marketing will eventually cotton on and stop buying these inferior products.
There are plenty of confectionery factories in the UK using local ingredients even those owned by US companies like Mars. No need to accept Mondelez inferior products there are many better options for quality and value.
