“I think Sony could go as high as 120-140 million pretty easily... And what I am most encouraged about is that the PS4 Slim is priced at $249- we’re seeing a faster degradation of the price curve for the PS4 than we saw for the PS3. That’s pretty impressive.
“And it’s the same with Xbox- you know, the Xbox 360, I don’t think it ever got below $300. Certainly you had sales, but I think the official price was $299 back when the Xbox One launched. So seeing the two major consoles at $249, barely three years after launch, is a really good sign. And if we can get a PS4 for $199, or $149, yes, they’re going to sell a ton of them.”
“Yeah, cheap is good,” he continued. “I mean, let’s be real, most people on the planet think that $400 is a lot of money. And most people on the planet appreciate that $300 is less than $400, and $200 is even less. Cheaper is better. And we know that McDonalds sells more hamburgers than restaurants sell stakes, because hamburgers cost a dollar, and stakes cost $20. So, you can feed yourself for a dollar instead of $20- it just makes sense. So if you dropped the price of a console to $200 – if Sony were able to – I think they could go as high as 175 million.”
-Michael Pachter
Take from: http://www.psu.com/news/31537/ps4-sales-175-million-price-drop-$200
