I don't think that it restarted its production. The Sega Master System is still available on stores in new models. I'm not sure they ever interrupted the production of the Mega Drive. This one is a new retro-looking model, aimed at collectors. It even comes in a box that's equal to the original box from the early 90s.
Tectoy has a lot of history with Sega, They were the local manufacturers of all Sega consoles, going from the SMS to the Dreamcast. They even made some games for the Master System, like Street Fighter II (really, it was a licensed port, I have this one). The SMS arrived in Brazil in 1989 and the success made Tectoy launch the Mega Drive in 1990. The Saturn and Dreamcast were released less than a year after the initial launch.
After Sega went downhill, Tectoy felt a huge impact. They almost went bankrupt. They stopped manufacturing the Dreamcast due to competition with the PS2 here. They kept doing new versions of Mega Drive and Master System and tried to create their own console, called Zeebo. It was basically a console with smartphone hardware running BREW games downloaded using a free 3G connection (it was waaaay before 4G). Even if it was significantly cheaper than a PS3 or 360, it was a big failure because it was priced similarly to the PS2, that provided better visuals and was a much better budget option.
They still manufacture the 8 and 16-bit Sega consoles and go for a low cost segment or old-school consumers. They even made a portable Genesis with a SD card slot.
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