| RenCutypoison said: The difference in digital/retail ratio between two games isn't that high (I would guess 25% between extremes on the same platform), so if a game doesn't do good on the physical front we can safely assume digital is going bad too. As for digital estimates publishers and manufacturers often come up with ratios, and we verify them with financial results too. |
Yeah but digital sales increase fast according to some:
, EA opened the floor for questions from investors following yesterday’s Q2 2017 financial report. The answer to one particular question may have just given us the closest thing to a hard stat on just how big the digital market is compared to retail.
EA CFO Blake Jorgensen said that the company ended fiscal year 2016 with digital amounting to around 24 percent of all game sales. That’s just for PS4 and Xbox One, and Jorgensen added that including PC in this would bring the number up to 75 or 80 percent.
“We think the industry is going to probably [be], by calendar year end, around 30 percent. And our internal estimates are around 29 percent for ourselves,” said the CFO








