Soundwave said:
3DS had shitty marketing too honestly. It's not like 3DS ads were mind blowing. Marketing is overrated, you need to have a genuinely desirable product. Wii U was ... boring. A screen on the controller? Why not a cup holder too, it'd be about as useful. |
Wow...just...what? Tell that to Activision - Blizzard, EA, Ubisoft, pretty much 70% of the AAA games industry that have been thriving on the hype machine of powerhouse marketing for years now. If you think marketing is overrated, you are seriously out of touch. Obviously you need a product that can be *presented* as desirable, but the Wii U had that. It was well within the ability to spin as something desirable. Nintendo just failed utterly.
And the 3DS didn't have amazing marketing but it was informative, fairly wide spread, highlighted the growing backlog well, and was usually not repulsively embarrassing. The Wii U's marketing was in orders of magnitude *worse*. At times it was just a couple steps up from the original Earthbound campaign. And more importantly, it only got marketing on rare occassions. Whether you think marketing is important or not (it is), one universal truth is that customers can't buy a product they don't know exists.
Oh, and a touchscreen had immense potential to augment and evolve the conventional controller in a meaningful way. Problem is Nintendo 1) shoved the Wii U out when it was clearly not ready (seriously, the current gamepad SCREAMS prototype design) and 2) Nintendo never committed to pursuing a meaningful evolution and instead bounced back and forth between meaningless gimmicks and basically not using it at all. Shame really.







