I'm feeling the Switch will struggle to sell 10 million units.

[Jizz_Beard_thePirate]

Why would people know about the Switch when they aren't even advertising it yet? All they showed was a 3 minute preview trailer and nothing more. Once they actually reveal it in January with their press conference, I think they will start rolling in the advertisements.

If people knew about the Switch already, that would not be a good thing because Nintendo still wants to sell the 3ds/WiiU this holiday season. 

I think Jim Sterling's video shows how much Nintendo has learnt from the wiiU when moving to the Switch. Two trailers, both 3 minutes but one is a massive improvement.