Consumers have a response if they want to take it. Stop pre-ordering Bethesda games. But no, too many gamers love their favourite publishers and will see shit as prime steak if it comes out of their butts (not specific to Bethesda fans), and so the opposite will happen. A lot of gamers (enough for Bethesda to feel vindicated and for other publishers to follow suite) will see the media's negativity to this as the actual evil, and will pre-order with greater fervour than they did before.
I enjoyed the Total Biscuit video on this. Haven't watched the video in the OP. Too many Jim Sterling haters around here to give him props for his take on this. But when TB and Jim Fucking Sterling Son see squarely eye to eye on a subject people should really pay attention.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
