I think both cool and fun are very subjective terms because they depend on the person's experience, not the product itself. If we are to bring objectivity we must have a comparison point by which to measure. I think you can objectively say that graphics, writing and sometimes even gameplay of a game have high quality or not in comparison to the other games of their time and age. That, of course, has nothing to do with your personal taste/liking/experience of the game. I would being Uncharted 4 as a prime example as it has a smart story development, great structure and fantastic graphic design, but to many people its not that good of a game simply because its not the kind of game "they like", "they dont like cinematic moments in games" "its too easy". When you bring up your experience/taste/idea of what a game should be, then it kills any form of objective argument.
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