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This is false and deceptive, and it shows something about Microsoft's marketing.

It's false because the PS4 PRO is and will be the first to do 4K. The hi-fidelity VR is with the original PS4 right now as hi-fidelity just means showing something as it was designed to show. The PSVR even brings that picture at 120fps and that's faster than the other VRs' out there.

The only leeway Microsoft allowed themselves here is the absence of the comma. This legally can't be advertised on PS4 PRO's release day and anytime after. As the line of "first console with native 4K and hi-fidelity VR" will belong to the PS4 PRO.

The existence for this is really about how Windows internet works. It's advertisement in itself. Self promote with search engine. People searching for TV's type in "4K", this will pop up with the results. People wanting "VR" and this shows up as XBox being first.