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What gimmick? A gimmick is a thing that only exists to make the product seem unique, but has little relevance or use. Motion control wasn't a gimmick for the Wii, it was an important feature that was used in some way or another in most games and was the reason it sold really well. The gamepad wasn't a gimmick, a lot of games found some way to use it, and even if they didn't people still used it for off-screen play. The 3D and gyroscope of the 3DS might be considered gimmicks, since they were rarely used for anything meaningful, and most people just turned the 3D off. The speaker in the Wii mote might be considered a gimmick for the same reason, it didn't really make a difference for the system. Same goes for the gyroscope in the PS3 and PS4 controllers. The kinect for the Xbox One. Touch pad and gyroscope in Vita (don't know if games really took advantage of that).

To me it doesn't seem Switch has a gimmick, it certainly isn't the ability to use it as both home console and handheld, because that's what the Switch will live or die on. And I'm 100% sure most people who buy the system will take advantage of that option, so that's not a gimmick. The detachable controllers might end up being a gimmick, but that's not certain yet.