Grampy on 28 May 2008
If you factor in the ongoing RRD repair nightmare they probably aren't getting to keep much but since the newer models don't seem to have the problem I didn't factor it in. I also used the gross/net profit figure of 40% because I had accurate information about that for the Wii.
Presumably, Microsoft's shipping is more (larger console), they still have higher repair rates and because they are locked in a tight competition with Sony, they probably are spending more on promotion and advertising.
However to be as fair as possible I used the same ratio for everyone and kept the field level. In truth, MS & Sony lie in bed DREAMING about the kind of profits Nintendo accepts as just how you do business.
